advertising standards authority
The pen is mightier than the sword, unless you’re Jerome Burne, who describes himself as a health journalist, who’s written for most of the national newspapers and a variety of magazines, in recent years mostly for the Daily Mail. Last year he won an award from the Medical Journalists Association. He also co-authored a couple of Patrick Holford’s books and is mysteriously described by Dana Ullman, of all people, as a ‘leading skeptic’. I confess I’d never heard of him until last week but then I don’t usually read the Daily Fail, so what would I know?
Being an award-winning medical journalist and having done all the careful, thorough and objective research that description implies, Jerome Burne will know all about homeopathy. He will know that it is based on fanciful pre-science notions about disease and he will know that most homeopathic products contain no trace of active ingredient. He will know that the homeopaths’ belief that diluting and shaking an ingredient increases ‘potency’ is irrational because it breaks basic laws of physics and chemistry.
Oh, good grief! I’ve just read the Alliance for Natural Health’s report on a meeting convened last week by David Tredinnick MP, Chair of the Parliamentary Group for Integrated Healthcare. Miles Lockwood of the Advertising Standards Authority was the invited speaker. The exact purpose of the meeting is left to our imagination and I imagine Miles Lockwood used it to put people straight on a few things. The purpose of the ANH report was evidently to try to make it look as if the ANH are doing something useful in the battle for the rights of promoters of mostly useless ‘therapies’ to mislead the public. Continue reading