The truth about the Advertising Standards Authority (ASA) can actually be found on its own website and on related websites such as those of the Committee of Advertising Practice (CAP) and the Advertising Standards Board of Finance (asbof). But those whose living depends on being allowed a measure of artistic licence in how they promote their goods and services aren’t going to let the truth get in the way of an unbelievably silly smear campaign against the advertising regulator for trying to do its job properly.

The list of gripes they dream up in order to try and discredit the ASA is seemingly endless and, frankly, barmy but I think the main ones are: 

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More than two months after its launch, the Nightingale Collaboration is still attracting flak from CAM practitioners who apparently can’t abide the prospect of being held to the same standards as advertisers of other products and services. I don’t expect many of these critics to have the stomach to read much of what I say here. For them, I’m putting the case for the Nightingale Collaboration in a nutshell at the beginning:

P1. We believe we should be able to make an informed choice about healthcare treatments as we do about anything else
P2. Making misleading claims about healthcare therapies in order to encourage sick people to try them is unethical and potentially dangerous
P3: The vast majority of misleading claims are made about CAM treatments
P4. There are regulations in place intended to prevent questionable claims being made in the promotion of healthcare therapies
C1: Healthcare practitioners shouldn’t make misleading claims in their advertising
C2: We can and should challenge those misleading claims and try to get them withdrawn.

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Science says that thinking for myself is dangerous. You must trust in the Lord Science.

You have to hand it to those homeopaths! They are terrific at sending themselves up, generously giving us a laugh at their expense. Very much in vogue at the moment is the creation of little animated dialogues between typically dim-witted homeopaths and typically arrogant skeptics. My favourite one appears on UK Homeopathy News. (Edit: if it can no longer been seen there, this site also has it.) The homeopath’s vacuous arguments could have been lifted from any homeopath’s blog.

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This will be short. In a previous post I quoted Dr Tom Dolphin’s dignified apology to witches for ever calling homeopathy ‘witchcraft’. Since his retraction, I have been mildly irritated by the continued references to his original description. I still keep seeing the claim that “the BMA calls homeopathy ‘witchcraft'”. Not any more! It’s now just “nonsense on stilts”, OK? (And, of course, the BMA did not call homeopathy anything. The BMA simply voted in favour of a perfectly polite and reasonably-worded motion to stop funding this batshit insanity on the NHS.)

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“First they came for the homeopaths…”

I’ve lost count of how many self-pitying blogposts by homeopaths I’ve seen begin with those words. The assault on homeopathy is continuing relentlessly and the poor homeopaths don’t know what’s hit them. I’m sure I’m not the only one who feels a bit sorry for them.

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This year sees the centenary celebration of D.D. Palmer’s great work entitled, The Science, Art and Philosophy of Chiropractic, in which he claimed that “A subluxated vertebra… is the cause of 95 percent of all diseases… The other five percent is caused by displaced joints other than those of the vertebral column”. Not that I’ve noticed any chiropractors celebrating.

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Dr Sarah Myhill is evidently a doctor who cares passionately about her work and about people’s health. She is highly motivated to help and empower us to keep ourselves well and to make us better if we are sick. For her pioneering work treating patients with chronic fatigue syndrome (CFS) aka myalgic encephalomyelitis (ME), she has become a heroine to many of them.

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Yes, I really did go to this and, no, it wasn’t the shortest conference in history — it lasted a whole dreary day. They didn’t know it was me because I had cunningly disguised myself as a middle-aged, middle-class woman so I wouldn’t stand out.

You may be wondering what possessed me to spend a day listening to a bunch of quacks talking piffle. Having done it, I’m wondering the same. The best I can say is that I went for the same reason I once consented to an examination by a chiropractor, wore a niqab and gave birth at home (not all at the same time) and why I might yet have a reiki massage and do the alpha course: I wanted to see what it was like. I saw it as part of the rich tapestry of out-of-the-ordinary experiences that life has to offer. What could be more bizarre than to sit listening to “top PhD research scientists” talk about one of the loopiest of all quack therapies as if there was a serious chance it could revolutionise health care systems in the developed world?

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Ernst is vociferously campaigning against the very libel laws he has just invoked to threaten not me, but my 21 year old website designer who isn’t remotely connected to complementary therapy and had never even heard of Edzard Ernst until yesterday.

So says the diabolical blogger whose nasty, vicious and unsubstantiated attack on Edzard Ernst, I blogged about yesterday. Chris Holmes had posted three articles entitled ‘Edzard Ernst is a fake’ on a blog called Truth Will Out. Less than 24 hours later, I’m pleased to report that all three of these articles have been removed.

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