Oh, good grief! I’ve just read the Alliance for Natural Health’s report on a meeting convened last week by David Tredinnick MP, Chair of the Parliamentary Group for Integrated HealthcareMiles Lockwood of the Advertising Standards Authority was the invited speaker. The exact purpose of the meeting is left to our imagination and I imagine Miles Lockwood used it to put people straight on a few things. The purpose of the ANH report was evidently to try to make it look as if the ANH are doing something useful in the battle for the rights of promoters of mostly useless ‘therapies’ to mislead the public.

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Yes, I really did go to this and, no, it wasn’t the shortest conference in history — it lasted a whole dreary day. They didn’t know it was me because I had cunningly disguised myself as a middle-aged, middle-class woman so I wouldn’t stand out.

You may be wondering what possessed me to spend a day listening to a bunch of quacks talking piffle. Having done it, I’m wondering the same. The best I can say is that I went for the same reason I once consented to an examination by a chiropractor, wore a niqab and gave birth at home (not all at the same time) and why I might yet have a reiki massage and do the alpha course: I wanted to see what it was like. I saw it as part of the rich tapestry of out-of-the-ordinary experiences that life has to offer. What could be more bizarre than to sit listening to “top PhD research scientists” talk about one of the loopiest of all quack therapies as if there was a serious chance it could revolutionise health care systems in the developed world?

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